Hi! I’m Lisa, The Words Lady.

Let’s bring the voice of your brand to life.



As a professional Words Lady, I write copy that sounds great AND drives results so you can reach your marketing goals.

Services

From strategy through execution, I’ll bring your marketing messages to life in your brand’s voice — one that resonates with your audience and inspires action.

Unique Approach. Proven Results.

 Approach

Writing results-driven copy starts with a deep understanding of your brand, goals, and audience. And that starts with the creative brief. Here’s my approach to writing copy that performs:

In order to craft content that resonates with your audience, it’s important to know who we’re talking to. Demographic, psychographic, and behavioral information is key, along with your plans for segmentation and testing.

So, what are we writing? And do all the campaign elements tell a cohesive, informative, and inspiring story? Together, we’ll make sure your message resonates across platforms and elements with the right message in the right tone for your audience.

Timing plays a role in copywriting in a few ways:

  • When will this campaign fall in your broader communication plan?
  • When will this particular piece of communication be sent within the campaign?
  • What will the audience have seen before they receive this?
  • What will they see after?

Understanding the time frame will ensure the reader has all the information they need to take the next step toward their end goal.

Make sure your copy is digestible and actionable across devices and wherever a user may be in their decision-making process. Content should be skimmable, scrollable, tappable, clickable, and shareable — and I’ll help make that happen.

A campaign or website’s goal is not always to make $$$, but often it is. But before the user takes our their credit card, they need to feel good about their decision to buy or donate. Copy plays a critical role in giving people the information and inspiration to achieve whatever their goal — and yours — may be.

Strong copy begins with a strong relationship with your copywriting partner (that’s me!). Through discussion, collaboration, and constructive feedback, the ultimate deliverable will exceed your expectations — and exceed the project’s goals!

Results

Industries and Objectives

  • b-to-b
  • b-to-c
  • branding
  • direct-response
  • growth marketing
  • fundraising
  • sales
  • prospecting/lead generation
  • …amongst others!

Deliverables

  • email
  • ads (display and print)
  • mobile in-app & push
  • campaign plans
  • blog posts
  • web content
  • pledges/petitions
  • sales collateral
  • …and more!

Clients

Helping organizations like yours achieve their goals and fulfill their missions is why I do what I do. Here are just some of the organizations I’ve supported directly or through their agency partners as they work toward achieving their marketing goals:

 

  • 2U
  • American Prairie Reserve
  • Avodah
  • Chesapeake Bay Foundation
  • Consumer Reports
  • DCSEU
  • IBM
  • International Baccalaureate Organization
  • Mercy Corps
  • Newseum
  • Popeyes Louisiana Chicken
  • The American Red Cross
  • The Nature Conservancy
  • USA for UNHCR
  • Women for Women International

 

 

Looking for a copywriter? Let’s talk.



lkaneffHome