Words matter.
Let’s bring the voice of your brand to life.



Hi! I’m Lisa.

As a results-driven copywriter, I do more than make copy sound good;
I make sure every word works hard to achieve your marketing goals.
Efficient projects. Effective content. Elated clients.

Services

From strategy through execution, we’ll have a blast while crushing your goals.

Unique Approach. Proven Results.

 Approach

Writing results-driven copy starts with a deep understanding of your brand, goals, and audience. And that starts with the creative brief. Here’s my approach to writing copy that performs:

In order to craft content that resonates with your audience, it’s important to know who we’re talking to. Demographic, psychographic, and behavioral information is key, along with your plans for segmentation and testing.

We’re not just writing copy for fun, right? (I mean, it’s fun for me, but…) Instead, you’re trying to accomplish a goal. So what is it? What do you want the audience to learn, feel, and do? That’s critical for writing content that drives results.

Timing plays a role in copywriting in a few ways:

  • When will this campaign fall in your broader communication plan?
  • When will this particular piece of communication be sent within the campaign?
  • What will the audience have seen before they receive this?
  • What will they see after?

Understanding the time frame will ensure the reader has all the information they need to take the next step toward their end goal.

Make sure your copy is digestible and actionable across devices and wherever a user may be in their decision making process. Content should be skimmable, scrollable, tappable, clickable, and shareable — and I’ll help make that happen.

A campaign or website’s goal is not always to make $$$, but often it is. But before the user takes our their credit card, they need to feel good about their decision to buy or donate. Copy plays a critical role in giving people the information and inspiration to achieve whatever their goal — and yours — may be.

Strong copy begins with a strong relationship with your copywriting partner (that’s me!). Through discussion, collaboration, and constructive feedback, the ultimate deliverable will exceed your expectations — and exceed the project’s goals!

Results

Industries and Objectives

  • b-to-b
  • b-to-c
  • branding
  • direct-response
  • list-growth/lead generation
  • fundraising
  • sales
  • events
  • …amongst others!

Deliverables

  • email
  • ads (display and print)
  • brochures
  • web content
  • blog posts
  • white papers
  • pledges/petitions
  • sales collateral
  • …and more!

Clients

Helping organizations like yours achieve their goals and fulfill their organizational missions is why I do what I do.
Here are just some of the organization’s I’ve helped achieve their branding, engagement, and fundraising goals:

  •  American Cancer Society
  • American Diabetes Association
  • American Forest Association
  • American Legion
  • Aquicore
  • Audubon
  • Blackboard
  • Capital Caring
  • Children’s Mercy Hospital
  • Climate Nexus
  • Disabled Veterans of America
  • Divest Invest
  • DoubleVerify
  • Esperanza Fund
  • Feeding America
  • Food & Friends
  • Free Library of Philadelphia
  • Hillel International
  • Human Rights Campaign
  • Humane Society Legislative Fund
  • International Campaign for Tibet
  • Les Mills
  • MS Society
  • New York Landmarks Conservancy
  • Operation Homefront
  • Pathfinder International
  • Pennsylvania SPCA
  • Production Solutions/PS Digital
  • Relief International
  • Salsa Labs
  • Sea Shepherd Conservation Society
  • Shriners Hospitals for Children
  • Smile Train
  • Susan G. Komen
  • Truth
  • WETA

Kudos

Client testimonials are the best form of flattery.
Here are some kudos I’ve received from valued clients:

Gray Langur Tours

Gabriel Cubbage, CEO
Gray Langur Tours

“We needed Lisa in a pinch and she delivered.
We’d already gone through two copywriters, and Lisa had to
get up to speed in a hurry. She heard and understood the
challenges we were facing in a couple hours’ of Q&A
better than others who had the benefit of weeks of immersion
in our strategy and value proposition, and was quick and astute
in helping us workshop our way toward the
brand voice we were looking for.”

Anne Lewis Logo

Bob Albrecht

“In addition to being extremely talented, Lisa’s also a pure delight to work with. I’d recommend her for anything.”

Get In Touch!

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